Men’s Fashion Week is underway in Paris, and amongst the myriad of events, one in particular has made major noise– namely the Saudi 100 Brands runway presentation. Held at the Palais de Tokyo on June 19, the initiative that seeks to support designers from the Kingdom invited eleven homegrown labels to showcase their spring 2025 ready-to-wear collections in the heart of the fashion world’s capital.
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With a rich list of VIPs in attendance — including the likes of part-Saudi hitmaker Mishaal Tamer, Egyptian-Algerian content creator Fahd El, and NYC-based fashion editor Carlos Nazario— guests enjoyed a series of mini-shows from an array of up-and-coming brands. Cruising through different styles and categories of clothing, event-goers were able to sample a wide range of fashion, from streetwear by Awaken and House of Cenmar, to ready-to-wear by Noble & Fresh and Noura Sulaiman, as well as more subversive approaches to fashion by Uscita, Saudi Arabia’s first gender-fluid brand.
“The men’s collections bring a fresh perspective to fashion, combining luxurious comfort with forward-thinking designs that reflect the unique DNA of each brand. This show represents the voice of the young Saudi generation, eager to connect with international clientele through innovative and expressive fashion,” said Burak Cakmak, CEO of the Saudi Fashion Commission.
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Organized by Saudis for Saudis all while showcasing locals brands, the event’s sound was also handled by two other representatives of the Gulf State, namely DJ duo DishDash, whose set enlivened the atmosphere with beats that celebrated their home country’s sonic scene.
For those who might have missed out or spotted something they think could fit well in their wardrobe, a sales room, featuring all participating brands, is currently open at Hotel Mona Bismarck from June 20 – 22.
